“Bloodline” incorporates jewellery making techniques with traditional womenswear to create a seamless blend of clothing and accessories that restrict yet accentuate the female figure. Looking at French jewellery brand Incarnem and Vivienne Westwood's 1996 “MAN” collection Bloodline captures the restrictiveness of dealing with feelings of dysmorphia. Bloodline is a reflection of the societal pressure women feel surrounding their looks, it comments on the damaging effects of social media on women’s mental and physical health. Each look accentuates the female body through the creation of  hourglass silhouettes. This collection aims to encompass the feeling of not being enough and the cost of chasing perfection.

Much like the fashion trend cycle the ‘ideal’ female body is forever changing along with the movement of fashion. How are we supposed to keep up with this ideal frame? My collection explores the relationship between body and mind, how the societal pressure to be thin, be curvy, be perfect can physically manifest and change our bodies. The unrealistic beauty standards bleed us dry reducing us to an ideal look, an ideal size, an unattainable and never graspably frame.

Depicting hourglass shapes through structured and flared garments this collection shows how chasing the ‘perfection’ can come at a cost. Intrusive high necklines, restrictive chain details and dripping beads depict the price we pay to keep up with the ‘it’ figure of the time. Adorned with blood like crystals and skeletal chain work each look embodies the cost of perfection.

The technological age we live in pushes an ideal look through AI models and photoshopped influences. How can we differentiate the reality from the created? How do we chase this ‘ideal’ frame if it isn’t even real?